Simple pricing. Start free.
Upgrade when Hookset pays for itself. No contracts, no per-seat charges, no surprises.
Free
Small outfitters & day guides
Free
2% transaction fee
- 10 bookings/month
- 1 team member
- Public booking page
- Guest profiles & CRM
- Trip prep forms
- All automated emails
- Day trip packages
- Stripe Connect payouts
Most Popular
Pro
Multi-guide operations
$149/mo
or $1,490/yr billed annually
1% transaction fee
- Unlimited bookings
- Up to 10 guides
- Up to 5 rooms
- 3 team members
- Everything in Free, plus:
- Guide roster & allocation board
- Overnight packages
- Room management & heatmap
- Drag-and-drop assignments
- Auto-suggest guide matching
Lodge
Full-service lodges
$299/mo
or $2,990/yr billed annually
0.5% transaction fee
- Unlimited guides, rooms & team
- Everything in Pro, plus:
- Embeddable booking widget
- Reporting & analytics
- Priority support
Compare plans
Full feature comparison
| Feature | Free | Pro | Lodge |
|---|---|---|---|
| Booking & Payments | |||
| Public booking page | |||
| Manual booking creation | |||
| 7-status booking lifecycle | |||
| Stripe deposit collection | |||
| Balance tracking & auto-charge | |||
| Refund processing | |||
| Booking calendar view | |||
| Bookings per month | 10 | Unlimited | Unlimited |
| Transaction fee | 2% | 1% | 0.5% |
| Guest Experience | |||
| Guest profiles & CRM | |||
| Party invite link | |||
| Trip prep forms | |||
| Guest preference carry-forward | |||
| Token-based guest access | |||
| Automated Communications | |||
| Booking confirmation email | |||
| Trip prep form email | |||
| Balance reminders (30d, 14d, 7d) | |||
| Post-trip follow-up | |||
| Packages & Pricing | |||
| Day trip packages | |||
| Season-based pricing | |||
| Add-ons (per-guest or flat) | |||
| Overnight packages | |||
| Guides & Allocation | |||
| Max guides | 1 | 10 | Unlimited |
| Guide Board (weekly allocation) | |||
| Drag-and-drop assignments | |||
| Auto-suggest guide matching | |||
| Guide availability calendar | |||
| Unassigned guide alerts | |||
| Rooms & Lodging | |||
| Room management | 5 rooms | Unlimited | |
| Room heatmap on dashboard | |||
| Room assignment on bookings | |||
| Room occupancy tracking | |||
| Platform & Integrations | |||
| Stripe Connect payouts | |||
| Embeddable booking widget | |||
| Reporting & analytics | |||
| Team & Account | |||
| Team members | 1 | 3 | Unlimited |
| Lodge profile & settings | |||
Do the math
The upgrade pays for itself.
At higher revenue, a lower transaction fee covers the plan cost. Here's how it works at $150K/season.
Free
- Season revenue
- $150,000
- Transaction fee (2%)
- $3,000
- Plan cost (annual)
- $0
- Total annual cost
- $3,000
Pro
Save $10 vs Free- Season revenue
- $150,000
- Transaction fee (1%)
- $1,500
- Plan cost (annual)
- $1,490/yr
- Total annual cost
- $2,990
Lodge
- Season revenue
- $150,000
- Transaction fee (0.5%)
- $750
- Plan cost (annual)
- $2,990/yr
- Total annual cost
- $3,740
At $200K+/season, Pro saves you money vs Free. At $400K+, Lodge becomes the best deal. The bigger you grow, the more you save.
Start with the free plan. Upgrade when it makes sense.
No credit card required. No contracts. Cancel or pause any time.
Create Your Lodge, Free