Run your operation on Hookset. Free for a year.
Whether you're a solo guide, a fly shop with a roster, or a full-service lodge, we're hand-picking 10 operations to be the first on Hookset. Full Lodge plan free for 12 months and white-glove setup. We get your honest feedback to build the right tool.
- Full Lodge plan free for 12 months ($2,990 value)
- White-glove setup: we build your account for you
- Shape what gets built next: monthly roadmap calls
No credit card. No commitment until you see it running.
Who this is for
Built for how fishing operations actually work.
Solo guides
The problem: Chasing deposits over text. No-shows eating into your season.
What you get: A hosted booking page that collects payment upfront, sends confirmations, and keeps your schedule in one place.
Fly shops and outfitters
The problem: Guide scheduling on a shared calendar. Bookings lost because nobody answers the phone after hours.
What you get: Online booking, a guide allocation board, and deposit collection so your team stays coordinated and you never miss a trip.
Full-service lodges
The problem: Rooms on a spreadsheet. Payments split between checks, Venmo, and Square. No single view of the season.
What you get: Booking management, room assignments, guide scheduling, guest prep forms, and payment processing in one system.
Founding partners only
More than free software. A seat at the table.
These perks are exclusive to the founding 10 and won't be offered again.
Product advisory seat
Your feature requests go to the top of the roadmap. Monthly calls with our team to shape what gets built next.
Direct line to the founder
Skip the ticket queue. Text, call, or email the founder directly whenever you need something. For life.
"Founding Partner" badge
A permanent badge on your public booking page. You were here first, and your guests and peers will know it.
How it works
From application to live in days, not weeks.
Tell us about your operation
Fill out the short form below. We review every application personally.
Quick intro call
If it's a fit, we'll schedule a 15-minute call to learn about your operation, whether that's a drift boat, a shop with guides, or a full lodge.
We build your account and you go live
Our team sets up your account: trip packages, guide roster, booking page, and guest list. You review, we launch.
Tell us about your operation.
Takes 2 minutes. We review every application personally and respond within 48 hours.
“We're building Hookset because we saw guides, shops, and lodges running their season on spreadsheets and scattered texts. The founding program is how we make sure we build the right thing.”
Founder of Hookset
Questions
Founding partner FAQ
What happens after the free year?
You'll move to standard Lodge pricing ($299/mo or $2,990/yr). No surprises, no auto-charge. We'll give you plenty of notice and you can downgrade or cancel at any time.
How are the 10 partners selected?
We're looking for a mix of operation types: solo guides running day trips, fly shops managing a roster of guides, and full-service lodges with rooms and packages. The main criteria: you're actively booking fishing trips and willing to give us honest feedback.
How much of my time does this require?
Almost none. We handle the setup. After that, a 15-minute monthly feedback call and occasional async questions. The product should save you time, not cost it.
Is Hookset ready to use today?
We're in active development with core features live: bookings, guest management, guide allocation, room management, payments, and automated emails. Founding partners get early access and direct influence on what ships next.
Can I leave if it's not working out?
Yes, any time. No contracts, no penalties. Your data is yours, and we'll help you export everything if you decide to move on.
10 spots. First come, first served.
One year of Lodge plan free. White-glove setup. A direct line to the people building this.
Apply for a Founding Spot